The FluoTest brand
One purple, one near-black, one typeface, and a small purple axolotl. This is how FluoTest looks and sounds, and how you can use it correctly.
What FluoTest is
FluoTest is a free scored quiz builder. People build quizzes that score every answer, embed them anywhere, collect contacts by score tier and automatically trigger the next step. Unlimited quizzes and responses on the free plan, scoring included.
Score any decision. Automate what happens next.
What we stand for
Five things the product and the brand are built on.
01
Free means free
Unlimited quizzes and responses on the free plan. Scoring is never paywalled.
02
Show the number
Real users, real countries, real prices. No "industry-leading".
03
Respect the workflow
Nothing in the product interrupts the task at hand. Fluo included.
04
Own your data
CSV export, EU hosting, a public data-ownership page, no lock-in.
05
Ship in the open
A public roadmap and changelog, and a founder who posts the numbers.
Logo
A flowing white F and the FluoTest wordmark. White on dark grounds, black on light grounds, never purple.
Visual identity
Dark-first, with a full light theme. Purple is the action color, yellow is the single accent, everything else is neutral and quiet.
One typeface: DM Sans, from regular body text to 900-weight display headlines.
Fluo
Fluo is a weird little axolotl who lives inside the product. He floats, blows bubbles and gets curious about whatever is happening. He is not a logo and not a spokesperson.
Guidelines and resources
Everything you need to use the FluoTest brand correctly, in one place per topic.
Guidelines
The practical reference: logo, colors, type, visual language, Fluo, and a do and don't list.
Logo
Primary logo, the F mark, the wordmark, backgrounds, spacing and downloads.
Colors
Every brand color with HEX and RGB values, grouped by role.
Typography
DM Sans, the weight hierarchy, and how headings, body and UI text are set.
Fluo
Who Fluo is, how he behaves, his bubbles, and how to use him without turning him into a mascot.
Press
Descriptions, public facts, logo files and screenshots for anyone writing about FluoTest.