Brand

Typography

One typeface. DM Sans carries the website, the product, the default quiz and the video.

DM Sans

A geometric sans with a friendly rhythm. It is the product's default quiz font, the website font and the video font. Quiz owners can choose another font for their own quiz; that is their brand, not ours.

Aa

DM Sans

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

"DM Sans", ui-sans-serif, system-ui, sans-serif

Weight hierarchy

Four weights do all the work. Contrast comes from weight and color, never from a second family.

900 · Black, display headlinesScore any decision. Automate what happens next.
700 · Bold, section headingsScore any decision. Automate what happens next.
500 · Medium, labels and kickersScore any decision. Automate what happens next.
400 · Regular, body textScore any decision. Automate what happens next.

Hierarchy

How the same typeface is set for different jobs.

Display · 900 · tight tracking

Free scored quizzes for anyone

Heading · 700

Build a quiz in ten minutes

Kicker · uppercase · wide tracking · purple

How it works

Body · 400 · relaxed leading

Build a scoring quiz for any use case and automatically trigger the right next step based on each score. No code required, unlimited responses on the free plan.

Secondary · 400 · muted color

Secondary text explains, supports and adds detail without competing with the primary copy.

Interface

Create a quizField labelHelper text

Rules

  • DM Sans only. Do not add a second typeface for headlines.
  • Display headlines: weight 900, tight tracking, sentence case.
  • Kickers: small, uppercase, wide tracking, purple.
  • Body: weight 400, relaxed line height, secondary copy in the muted color.
  • Emails use a system stack (Helvetica, Arial) because web fonts are unreliable in email clients.
  • No em dashes in any copy. Commas and periods.