Brand

Logo

A flowing F and the FluoTest wordmark. Two elements, one rule: white on dark, black on light.

Primary logo

The wordmark is the primary logo. It combines the F mark with the FluoTest name and is used wherever there is room for it.

FluoTest

The F mark

The F on its own is the app icon and the favicon. It is also available as a white mark on a transparent background for use on any dark or purple ground.

FluoTest F mark
F mark as the app icon
FluoTest F mark
F mark on the brand gradient

The wordmark

The F mark and the name set together. This is the file to use in most places.

FluoTest
White wordmark on the dark ground

Light and dark usage

The logo switches with the background, never with the mood of the layout.

FluoTest
Black wordmark on white
FluoTest
White wordmark on #0D0A12
FluoTest
White wordmark on the brand gradient

Spacing

Clear space around the wordmark and the F mark equals the height of the F mark, on all sides. Nothing sits inside that zone: no text, no other logos, no panel edges.

FluoTest
FluoTest F mark

Minimum wordmark height on screen is 24 px. Below that, use the F mark alone.

Correct and incorrect usage

Do

  • Use the files below at their original proportions.
  • White on dark or purple grounds, black on light grounds.
  • Write the name as FluoTest in text.
  • Use the F mark alone only where the wordmark would be too small to read.

Don't

  • Do not recolor the logo, in purple, yellow or a gradient.
  • Do not stretch, rotate, outline or add a shadow.
  • Do not place black on dark or white on light.
  • Do not put it on busy photography without a solid panel.
  • Do not combine the F mark with Fluo or draw the F into Fluo.
  • Do not write Fluotest or FLUOTEST.

Downloads

These are the actual production files. Right-click and save, or click to download.

Vector (SVG) versions are not available yet. Contact us if you need one for print.